writing
occasional thoughts on marketing, building, and tools.
From tools to systems: my journey with Hermes Agent
How I stopped hopping between AI tools and started running an actual system.
What I learned building FrameMark
Shipping a browser tool with no backend, no uploads, and no excuses.
How I systemized paid social reporting
Eight years of messy spreadsheets, one workflow that finally works.
Using AI without losing your own thinking
How I use Claude and other tools without outsourcing the actual work.